MARKETING THROUGH BARTERCARD

Businesses often struggle with finding cashflow to reinvest in the growth of their business.  As a result, marketing efforts often fall to the bottom of the priorities list.  Bartercard members can resolve this situation by using Bartercard Trade Dollars within the exchange network on expenses relating to marketing activities.

Trade opportunities relating to marketing available through Bartercard members include:

•	Advertising in magazines, newspapers, radio
•	Website design and management
•	Signage, banners and billboards
•	Creative services, including design and placement
•	Merchandising, including branded uniforms

Additionally, Bartercard members benefit from the additional services provided through membership in the trade exchange, including:

•	Free listing in the printed directory, which provides other members with your business’ contact details and a short description of your goods and services
•	Free listing on the international online directory, providing all 36,000 members worldwide with your business’ details
•	'Bartercard Welcome Here' stickers and A-Frame cards to display in your business’ premises to promote the fact that you are a member of the Bartercard network
•	The Bartercard brand to be placed on collateral, to promote your membership in the Bartercard network (this can be obtained with permission from the National Office)
•	Bartercard networking functions, where you can meet other Bartercard members in a relaxed setting
•	Member trade shows, where you can promote your goods and services to other Bartercard members

Combined, these initiatives allow Bartercard member businesses to increase their customer base further and market their goods and services in a cost-efficient manner.
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